Is procrastination really evil?
I have been struggling lately with chronic amounts of procrastination – I’ve tried forcing myself to do things, fighting against my instincts and giving myself severe talkings to. I’ve tried doing something else (distraction therapy) for a bit and then returning to important tasks, only to stare blankly at the screen, feeling grim. After a couple of weeks of this, the frustration became too great and I decided to explore my resistance to certain tasks and figure out why I was procrastinating and if it was possible to beat it. Read more…
Spring clean your life to enhance your creative output
Spring has sprung! As I write this the sun is streaming in through the open windows and the whole house smells of sunshine and daffodils.
It’s this time of year, rather than the traditional New Year’s Eve, that I feel lends itself best to a process of clearing out the old and making room for the new.
So, it’s time for a jolly good spring-clean! Here we go:
- Physical clutter – it’s time to pare down your possessions. I’m going to concentrate on your workspace because that’s what I’m all about, but you can find some excellent tips for some full-on decluttering action here. Go through your workspace from top to bottom: do your filing; Read more…
Bright New Day has a new home
We are delighted to announce that Bright New Day Creative Consultancy is now a proud member of the Spike Design community.
Our new address is: 133 Cumberland Road, Bristol BS1 6UX.
We are thrilled to be a part of such a thriving enterprise. Spike is doing wonderful things for the art/design/media community in Bristol and there is a fab cafe there as well!
Find out more about Spike Design here.
Rory Sutherland on TED
Another TED talk for you lovely people this week. It’s ad man Rory Sutherland talking about the power of perception. Funny and true.
If you’d like to know more about TED talks you can visit their website at http://www.ted.com
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By Eli Barbary | Creative Consultant | Connect with me on Twitter: @EliBarbary
Marketing is often seen as a bit of a dark art; a shady business with complicated rules and impenetrable jargon. Those of you who read this blog regularly will know that I am all for shattering this illusion and helping people to understand that good marketing is simply good communication – the art of saying the right thing, to the right people, at the right time, in the right place. Read more…
Getting started
One of the most difficult aspects of being a creative is getting started. You probably find yourself struggling to get to the computer or easel or whatever it may be, and this struggle is not uncommon.
I used to believe that because I didn’t fall into music making with a smooth slide, I was never really meant to do it. However, the more I hear of other people’s struggles, the more reassured I am that it’s the choice to create that promotes the struggle. Read more…
How safe is your business from competitors?
If you read my previous post on finding your ideal client then you should have a good idea of who you are talking to when crafting your marketing messages. Now you can take a look at who else is talking to your potential clients.
Your competitors are NOT the enemy; in fact, they can be a fantastic source of knowledge, ideas and potential collaborations and you should be making friends with them. Read more…
Seth Godin on Standing Out
Those of you who know me will know that I am pretty obsessed about TED talks – I can’t get enough of them. One my new year’s resolutions for 2012 was to watch a new talk every single day. I’m doing very well so far! Anyway, I came across this 2003 talk by marketing legend Seth Godin and thought that all of you who are interested in this blog, and in new media marketing in general, would benefit from it greatly. Enjoy! Read more…
Need more work? Just ask…
One of the easiest and quickest sources of more work is often the most overlooked of all. It is simply to ask your clients, both past and present, if they have anything else they need your help with.
How do you do it?
The first thing you need to do is make a list of all your clients (past and present) with details of the work you carried out for them. Read more…
Our top 5 posts of 2011
Happy new year to you all! Here at Bright New Day HQ we’re all set for 2012 to be our best year yet and we hope that we can help you do the same.
To get the year off to a great start we’ve pulled together this list of our top 5 most popular blogs of 2011. It’s great to know that you’ve enjoyed reading them as much as we’ve enjoyed writing them! So, here goes: Read more…
